Site Review: purefitnessmanly.com.au

What an informative site for people interested in fitness, especially for those living in and around Manly.

Below are some points you may want to consider for SEO and improving the overall user experience of your website.

Meta Keyword Stuffing: Keywords included the meta information no longer hold the weight they previously did in search engines, however including a large number of keywords may be seen as quite spammy. I would recommend reducing the number of keywords for the keyword attribute to no more than five, and they should highlight or focus on what each page is about rather than being identical for every page as yours currently are.

For example, your Meta Keywords are personal training manly, personal trainer manly, group training manly, boot camp manly, personal trainer northern beaches, corporate health, corporate fitness, manly, northern beaches, sydney, weight loss, boxing, get fit, improve health.

Links: Have you ever noticed when you search the internet you start on one website and then you follow a link to another site that interests you. . .and then on to another and another. These links are fundamental to the internet, hence it being called the web – the web of links! At the moment you have 8 external links pointing your website. Your web of links is very small and as it stands wont capture much traffic. Just like a spiders web, the bigger it is the more chance you have of capturing those elusive potential clients.

You should also consider reviewing your internal link structure by cross linking pages using the most appropriate keywords in the anchor text of your links. For example, the home page of this website is about “Website Marketing and SEO in Sydney” and could use anchor text like this Website Marketing and SEO – Sydney to help inform people of what information is on the page they’re about to click on.

Images: I’ve had a quick scan of your images and they’re not very search engine or user friendly. For example, the first image on the Personal Training page is called _MG_7368.jpg. I would recommend creating descriptive names for your images such as female-boxing-manly-beach.jpg.

Also, your images are not displaying alternate text for images that cannot be displayed.

Video: Your videos are great, however I couldn’t find them on You Tube. Why not create an account with You Tube and publish your videos.

Call to Action: I see you’re offering “One Week Unlimited Pass For Group Sessions”, however it’s a bit lost on your site. I’m sure once people have attended one or two of your classes they’re hooked and become paying clients, so make your special offer STANDOUT!

Title Tags & Metadescription: I would consider reviewing your titles and descriptions. This local website review explains the importance of Title Tags.

Only two days to go until the 1st AMBER Awards are announced.

The new AMBER Awards have been launched by the Australian Interactive Media Industry Association (AIMIA) to recognise excellence in Australian eCommerce, with a focus on web-based services such as online banking, retail and travel.

The 35 finalists have been whittled down from over 100 nominations to be recognised as leaders in their field. The categories include:

• Best Online Banking Service
• Best Online Insurance Service
• Best Online Travel Service
• Best Online Retail Service
• Best Online Trading Service
• Best Mobile Commerce Service
• Best Online Application Process

The awards will be presented at the Museum of Contemporary Art, Sydney on Wednesday night.

We will keep you posted on the winners. . .

The winners have been announced. For details visit AIMIA

Manly is known for being a tourist hotspot of Sydney. Being a local I could go in to detail about the pros and cons of Manly — what you should see and what you should try to avoid. But my job isn’t to convince you to visit Manly. I promise.

As Manly is a destination for many tourists from interstate (and overseas) I thought it would be interesting to see what local search results would appear when using Google Australia.

The search phrase I’m using is accommodation in manly. Let’s take a look at the results.

The top 3 listings in the Search Engine Results Page (SERP), appearing on the left side of the screen, are:

• Manly Australia
• Wotif.com
• Stayz

These websites are using the title tags and meta description with good effect — although there is room for improvement. Two of the three are using SEO friendly URLs with keywords to help their rankings. They also benefit from having links from a variety of top sources. For example, Stayz is a spin-off accommodation website for Fairfax Media, so they have one-way links on websites such as Sydney Morning Herald, The Age and the Brisbane Times.

Local Business Listings

Interesting result for position A in the local business listings – “Manly Hotels Accommodation” with a redirect to Aussie Mortgage. I don’t think Google would be too happy about this spammer manipulating the business listings.

The Sebel Manly Beach, Travelodge Manly-Warringah and Novotel Sydney Manly Pacific have good positions in the local business results, which is partially due to the high number of reviews linked to their local business listing.

Manly Paradise Motel and Quest Grande Esplanade are the only two listings on the 1st page, above the fold, which appear in the natural listings and in the local business listings.

Sponsored Advertising

The majority of the sponsored links, on the right-hand side, are taken up by some heavy hitters such a Lastminute.com, Expedia and Kayak. Manly Lodge currently seems to be the only independent hotel ready and willing to adopt a pay per click advertising strategy for this search term. It’s nice to see and I hope they’re getting results! The downside is their website hasn’t been optimised to take advantage of higher rankings in the SERPs.