Site Review: sydneytanning.com.au

Overall the design and layout of website is good. Keyphrases in title tags, meta description and the copy is sufficient. Although keep and eye on your rankings to see where improvements can be made.

According to Yahoo Site Explorer you currently have 679 links which is very good. However, the majority of these links are from one source. I would recommend obtaining additional links to help improve your link profile.

Continue with the blog posts focusing on information related to your business and location.

To view this website visit – Spray Tan Sydney

Site Review: goldenireland.ie

Title Tag

Your title tags include your keywords, however they could be more specific to your target audience. A good start would be to refine your keywords and phrases using Google’s Keyword Tool. Your home page title tag is more in line with information included in the meta keywords rather than the title tag. Also, your title tag on your home page could benefit from being shorter, 65-70 characters including spaces.

Improvements can also be made to the title tags on other pages, making sure the keywords used reflect the information outlined in the body of the page.

Header Tags

Your H1 and H2 header tags on your home page could be improved to target your keywords more specifically. They are currently:

H1 – Travel, News, Information and Discount Offers for Over 55s in Ireland
H2 – Welcome to Golden Ireland

Call to Action

When people reach your website what action do you want them to take? Currently it’s not very clear. To help your visitors you must lead them by the hand, directing them to the areas of the website you want them to visit. Otherwise you will fail to catch their attention and they will leave. I have noticed you have a member sign up page, however the link to the sign up page is very small and more than likely missed by most visitors.

If your call to action is to increase the number of members so you can contact them in the future I would suggest making the sign up process as easy as possible with a highly visible sign up form on all pages, especially your home page.

External Links

Currently you have 852 external links to Golden Ireland, however many of these links are coming from just several sites. I recommend working on building a link profile which includes links from a wider range of external websites.

Internal Links

Or links between pages on your own website can help with navigation. Also, keep in mind you can use your keywords in your anchor text for links. This will help play a role in improving your rankings in search engines.

Over the past few years the Australian insurance market has seen an increase in competition from the likes of Budget Direct, Real Insurance and Youi.

There are other online insurers such as Bingle, The Buzz (part of IAG/NRMA), eCar Insurance and Just Car Insurance, but for the time being lets take a look at the first 3 companies.

Budget Direct jumped in to the Australian insurance market back in 1999. However, it was not until 2005 where the search interest for “Budget Direct” started to rise. Since 2005 Budget Direct has experienced consistent growth in online searches.

Two of the more recent insurers to enter the market, Real Insurance and Youi, have experienced very strong search interest since entering the market. This is more than likely a result of their aggresive advertising, in particular television advertising.

The results below show how their advertising is driving an increase in the popularity of searches for their brands.

The Old Vs The New in search results

Increasing numbers of people are searching online for cheaper car insurance before they buy or renew so we thought it would be interesting to see how the more established players in the market, NRMA, AAMI, GIO, Allianz, QBE and the like, are responding to the increase in competition.

Let’s take a look at a couple of popular search terms:

Car Insurance

For the search term “car insurance” AAMI is currently ranked #1 in the Search Engine Results Page (SERP). The next 3 positions are taken up by newcomers to the insurance market – Youi, Just Car Insurance and Budget Direct. Allianz and NRMA come in at positions 5 and 6 respectively.

In sponsored advertising results Budget Direct takes to top position with the traditional insurers, Allianz and NRMA, in positions 2 and 3. eCar insurance and Youi are competiting strongly for this keyphrase with position 4 and 6.

Cheap Car Insurance

The search term “cheap car insurance” is won hands down by the new insurance players. In the SERPs Budget Direct, Bingle and 1cover (underwritten by Allianz) take the top 3 positions. The same applies to sponsored search. Youi, eCar Insurance and Budget Direct are currently paying a high Cost Per Click (CPC) in Google Adwords to hold the top positions.

Overall, when it comes to the online space and search engines I would have to say the older more established insurers are losing the online war to the new players in the market.

Budget Direct, part of the Budget Insurance Group, seems to have the highest and most consistent rankings in the SERPs and for Pay Per Click (PPC) advertising. We think Budget Direct is worth watching closely, especially after the stellar success of their campaign for Compare the Market (Compare the Meerkat) in the United Kingdom.

Below is one of the television ads responsible for driving people online to search for Compare the Meerkat, or should that be Compare the Market.