Find "accommodation in Manly" – Local Search Review

Manly is known for being a tourist hotspot of Sydney. Being a local I could go in to detail about the pros and cons of Manly — what you should see and what you should try to avoid. But my job isn’t to convince you to visit Manly. I promise.

As Manly is a destination for many tourists from interstate (and overseas) I thought it would be interesting to see what local search results would appear when using Google Australia.

The search phrase I’m using is accommodation in manly. Let’s take a look at the results.

Accommodation in Manly Search Results

The top 3 listings in the Search Engine Results Page (SERP), appearing on the left side of the screen, are:

  • Manly Australia
  • Wotif.com
  • Stayz

These websites are using the title tags and meta description with good effect — although there is room for improvement. Two of the three are using SEO friendly URLs with keywords to help their rankings. They also benefit from having links from a variety of top sources. For example, Stayz is a spin-off accommodation website for Fairfax Media, so they have one-way links on websites such as Sydney Morning Herald, The Age and the Brisbane Times.

Local Business Listings

Interesting result for position A in the local business listings – “Manly Hotels Accommodation” with a redirect to Aussie Mortgage. I don’t think Google would be too happy about this spammer manipulating the business listings.

Local Business Results Manly Accommodation

The Sebel Manly Beach, Travelodge Manly-Warringah and Novotel Sydney Manly Pacific have good positions in the local business results, which is partially due to the high number of reviews linked to their local business listing.

Manly Paradise Motel and Quest Grande Esplanade are the only two listings on the 1st page, above the fold, which appear in the natural listings and in the local business listings.

Sponsored Advertising

The majority of the sponsored links, on the right-hand side, are taken up by some heavy hitters such a Lastminute.com, Expedia and Kayak. Manly Lodge currently seems to be the only independent hotel ready and willing to adopt a pay per click advertising strategy for this search term. It’s nice to see and I hope they’re getting results! The downside is their website hasn’t been optimised to take advantage of higher rankings in the SERPs.


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